The strategic planning process presents a unique opportunity for an organization to shape and guide its short and long term directions. Through effective strategic planning, an organization creates a framework for developing, adapting and aligning organizational vision, mission and goals to achieve and sustain a competitive advantage.
By attending this two-day program, participants will:
- Create strong short and long term strategy plans
- Clearly define the strengths, weaknesses opportunities and threats (SWOT) that drive strategy
- Identify strategies aligned with current market trends that best position their organization or brand for success
- Translate strategy into action
- Establish strategic planning, monitoring and control mechanisms that deliver results
- Define the key factors necessary for an effective strategic planning process
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